The Power of Match.com

by on Sunday, May 16th, 2010 | No Comments

The Dating Niche and Match.com

Image: Sharron Goodyear / FreeDigitalPhotos.net

If you know anything about internet marketing then it is this…the dating niche and Match.com is HUGE!

And thousands of internet marketers are making good money online by promoting that niche.

So what better addition to the ACME People Search Platform than a dating affiliate program?

After doing some research on the various companies, Tissa Godavitarne, the owner of APS, zeroed in on one of the best known dating sites out there today, Match.com.

They are already part of the Commission Junction network which is already built into APS, so the transition to add them was easy.

But Tissa didn’t stop there.

He also worked with the programmers so that when the Match.com affiliate link was added to the search engine, it was geo-targeted to the user by ip address. So, for instance, if you live in New York City, then the link would read “Find Singles in New York City”. Or if you live in Los Angeles, then it would read “Find Singles in Los Angeles”.

This geo-targeting feature is very powerful when used with advertising platforms like Facebook that provide geo-targeting as well. What this allows you to do is to create a very targeted ad to Facebook users in Provo, Utah, for example. Then, when those facebook users click on your ad they get taken to your search engine which would have a link that reads “Find Singles in Provo, Utah”. Do you see the power in that?

Tissa reported that he is actually seeing some great results already using this very powerful feature. For every $13 he spends in advertising, he is making approximately $75. That’s a pretty good return on investment, don’t you think?

So give it a try.

If you haven’t created your search engine yet for free then start your ACME People Search business by signing up now!